what is virtual production?

Virtual production is a filmmaking technique that involves the rendering of computer-generated environments and visual effects in real-time to create a seamless and immersive filming experience.

ICVFX (in-camera visual effects) is the process of capturing visual effects live in-camera using LED walls to display digital backgrounds or environments.

The use of LED walls as virtual set extensions provides realistic and interactive backdrops. The screens display lifelike scenery in high detail, with dynamic lighting and atmospheric effects, creating the illusion of being in a different place or time.

Virtual production, combined with high-resolution LED walls, allows filmmakers to transport audiences to virtually any location, whether it's an exotic destination, a historic setting, or a fantastical world.

Virtual production is increasingly used in the film and entertainment industry to streamline production, reduce post-production costs, and enable more creative flexibility in storytelling.

real-time rendering & camera tracking

High-performance computers and graphics engines generate realistic visuals in real-time, allowing filmmakers to see how scenes will look during shooting.

Camera tracking plays a crucial role in virtual production by ensuring that digital elements seamlessly integrate with live-action footage and virtual sets.

Specialized camera tracking software continuously tracks the movement of the camera in real-time. It identifies the markers and calculates the camera's position and orientation as it moves through the physical or virtual set.

As the camera moves, the virtual environment on the LED walls is adjusted in real-time to match the camera's perspective. This creates the illusion that actors are actually within the virtual environment.

Digital elements, such as computer-generated characters, objects, or effects, are also rendered in real-time and adjusted to align with the camera's movement. They appear within the live-action scene and interact with the actors and the virtual environment convincingly.

Camera tracking in virtual production is a dynamic and real-time process, allowing creative teams to see the final result on set as they film. It offers greater creative flexibility and immediate feedback, making it easier to capture scenes that seamlessly blend physical and virtual elements.